This was a phase 1 initial ideation concept for an unnamed client in 2019 while I was at Swift Creatives. It didn’t get selected but I saw potential in the concept and took another round of refinements. Tested the design and size with a 3D print with flexible filament.

My idea with this design was that I wanted to create a minimalistic but refined premium product in a product category where it’s not particularly common.
Recognizable design with its rounded tube shape that gives the product it’s character and when you go close and use it you feel the refined details and clicky tactile volume buttons. Subtle textured flexible plastic. Laser-etched logo.